Terms of Service

1. Agreement and authority

These Terms of Service govern the managed website service supplied by Red Stack 1, referred to as “RS1,” “we,” “us,” or “our,” to the business identified in an accepted order or subscription, referred to as the “Business,” “you,” or “your.”

The agreement consists of these Terms, the accepted subscription or order, any incorporated policies, and any separate written service agreement that both parties accept. If a separate service agreement conflicts with these Terms, the separate agreement controls for the work it covers.

The person accepting the agreement confirms that they are authorized to bind the Business. The Business must identify a primary account owner. Additional authorized contacts may be added through the customer portal. The primary account owner controls billing, cancellation, publication authority, and conflicting instructions unless the Business provides a valid replacement authorization.

2. Acceptance and service eligibility

The managed website service is available only after RS1 reviews and accepts the Business. Payment or an expression of interest does not require RS1 to accept a prospective customer.

RS1 may decline a proposed engagement when the requested work, risk, subject matter, timing, conduct, or required technology does not fit the service. One standard subscription covers one Business and one primary website. Additional businesses, brands, or websites require separate acceptance and pricing unless RS1 agrees otherwise in writing.

3. Subscription, fees, and renewal

The standard managed website subscription starts at a total of $199 CAD per month for a Business with a Canadian billing address or $175 USD per month for a Business with any other billing address. These advertised totals include any sales tax RS1 is required to collect for the subscription based on the confirmed billing information. RS1 will calculate the taxable portion within, rather than add it to, the applicable advertised total. Traffic location and a visitor's selected display currency may determine which price the website initially presents, but the Business's billing address determines the applicable subscription currency and price. The first payment is due when RS1 accepts and activates the subscription. Billing begins at signup, not at publication. There is no separate setup fee and no minimum initial commitment for the standard service.

The subscription renews monthly until cancelled or terminated. You authorize RS1 and its payment provider to charge the payment method on file at each renewal. The subscription fee pays for access to and operation of the continuing managed service. It does not purchase RS1’s platform, code, components, design system, or other reusable materials.

Additional services require a separate written agreement or order accepted by the Business. RS1 will not charge for separately scoped work without acceptance of that additional scope and price. An accepted order may use a one-time charge, an adjusted monthly charge, a minimum commitment, or a combination. A custom monthly arrangement modifies only the identified Business and work. It does not change the standard service or advertised standard price.

RS1 may also offer the initial standard brochure website as an outright project purchase starting at a total of $5,000 CAD for a Business with a Canadian billing address or $3,800 USD for a Business with any other billing address. These advertised starting totals include any sales tax RS1 is required to collect for the described initial project based on the confirmed billing information. They are starting prices for the initial design, copy, and implementation of the standard website described in section 4, not fixed prices for expanded or unusual requirements and not payment for the continuing managed services listed there. An outright purchase is not the standard subscription and requires a separately accepted project order stating the final scope, deliverables, tax treatment, payment schedule, ownership or licence rights, hosting, ongoing care, and any other continuing services. Unless that order expressly says otherwise, hosting and ongoing changes are not included in the one-time purchase price. A subscription does not automatically convert into an outright purchase, and prior subscription payments are not credited toward a later purchase or portability request unless RS1 expressly agrees in writing.

When RS1 continues to operate an outright-purchased website, standard monthly care starts at a total of $137 CAD per month for a Business with a Canadian billing address or $100 USD per month for a Business with any other billing address. These advertised totals include any sales tax RS1 is required to collect for the monthly care based on the confirmed billing information. Standard monthly care covers hosting, technical support, and routine corrections to current business information and replacement of Business-supplied media within existing standard pages. It does not include inquiry management, visitor feedback tools, data-informed improvement services, portals, custom workflows, integrations, business tools, or other RS1 platform services. RS1 may offer some of those services as add-ons under an accepted order. Such add-ons may require active monthly care and an adjusted monthly charge, minimum commitment, one-time charge, or combination.

4. Standard managed website service

For an accepted Business, RS1 will use the information, materials, existing website, business goals, and access reasonably available to create and operate one complete standard brochure website. The standard service includes:

• information strategy, content structure, and customer flow;
• an initial page map containing no more than five standard content pages, including a home page, with the exact pages selected by RS1 for the Business;
• final business-specific website copy for those pages based on information supplied or confirmed by the Business;
• responsive visual design and website implementation;
• one standard contact or inquiry form when appropriate to the Business;
• when appropriate, a limited Business-specific inquiry workflow using RS1-provided tools, which may include routing, a small set of statuses, next-action tracking, and outcome recording selected by RS1 for the Business;
• foundational technical search and answer-engine implementation, including crawlable structure, appropriate metadata, structured data, sitemap support, and social sharing metadata;
• reasonable professional efforts toward strong page performance, usability, and accessibility;
• domain connection and reasonable assistance preserving the existing website when the Business supplies the required access and cooperation;
• managed hosting, certificates, monitoring, backups, recovery measures, security maintenance, technical maintenance, and defect correction;
• correction of current business facts and straightforward replacement of Business-supplied media within existing standard pages; and
• ongoing observation and discretionary improvements to technical performance, visibility, clarity, usability, content flow, design, copy, and inquiry paths.

A standard content page is primarily informational and is assembled from layouts and components supported by RS1's managed platform. It does not include custom application behaviour, a substantial integration, a large or repeated content series, ecommerce, a customer portal, or another item listed as outside the standard service. The five-page limit is a scope ceiling, not a promise to create unnecessary pages. RS1 decides the page map, content depth, layouts, revisions, and other implementation details based on the Business's needs, source readiness, expected usefulness, and the work required.

5. Professional judgment and service discretion

The Business supplies business knowledge, objectives, constraints, and accurate facts. RS1 leads information strategy, copy, design, technical implementation, and ongoing website decisions.

The Business may define its business goals, identify required factual or legal corrections, and explain material constraints. Within those parameters, RS1 retains professional control over the service process and the final information architecture, customer flow, copy treatment, visual design, layouts, technology, implementation methods, and work sequence. Unless an accepted written order expressly says otherwise, the standard service is not staff augmentation, client-directed production, or an obligation to implement a preferred concept, layout, technology, instruction, or revision merely because the Business requests it.

RS1 decides how to perform the service and how to prioritize work. RS1 may adapt, defer, decline, or separately quote a request when it is substantial, unusually complex, dependent on missing information, outside routine service, unsuitable for the platform, or disproportionate to the standard subscription.

Routine requested updates are limited to corrections to current business information and straightforward replacement of Business-supplied media within existing standard pages when the change can be completed safely and efficiently within the managed platform. A new page, substantial rewriting, a new layout, an integration, a campaign, custom functionality, or repeated production is not a routine update unless RS1 expressly agrees otherwise. RS1 determines whether a request is routine. We prioritize material factual accuracy, essential operation, security, and straightforward updates. No unused work allowance accrues, and the subscription does not promise a fixed number of hours, changes, experiments, reports, or design revisions.

RS1 may, in its discretion, include additional pages, content, functionality, design work, or other improvements without an additional charge when RS1 considers the work useful and commercially reasonable. Unless an accepted written order or amendment expressly states otherwise, that decision is limited to the identified request and Business. It does not amend the standard service, create an entitlement to the same or similar work later, require RS1 to repeat or continue that category of work, establish a precedent for another customer, or waive RS1's right to quote, condition, defer, modify, or decline a later request.

Additional work included without charge may remain part of the managed website while the subscription is active. Its inclusion does not require RS1 to reproduce, replace, expand, redesign, or provide continuing specialized support for it. RS1 may modify, retire, replace, or separately quote continued work when operation becomes disproportionate, requires additional cost or third-party services, or no longer fits the platform, subject to any specific continuing commitment RS1 has accepted in writing. RS1 will ordinarily provide reasonable notice before retiring a material customer-facing feature when circumstances permit.

6. Work outside the standard service

The following normally require separate assessment and may require a separate agreement:

• ecommerce, marketplaces, memberships, or customer portals;
• custom applications or substantial new functionality;
• complex booking, payment, account, or workflow systems;
• customer response, sales staffing, general customer-relationship management, or an obligation to reproduce the Business's complete sales process;
• substantial third-party integrations or changes required by a third-party platform;
• advertising campaigns or media spend;
• extensive original research, photography, illustration, video, or content production;
• work for an additional business, brand, website, or primary domain; and
• any other work RS1 considers significant in scope or unsuitable for the standard service.

RS1 may decline outside-scope work even when the Business is willing to pay for it. If RS1 accepts separately priced work, the accepted order should identify its scope, price, any continuing service, and any special usage or ownership rights. Payment for additional work does not by itself transfer RS1's copy, design, code, components, systems, or other intellectual property. Unless the accepted order expressly provides otherwise, additional work incorporated into the managed website is governed by the same ownership and managed-use licence as the standard service.

7. Business responsibilities

The Business must:

• provide accurate, current, and lawful business information;
• provide materials, account access, credentials, decisions, and approvals reasonably required for the service;
• respond within a reasonable time when work depends on its input;
• confirm that it has the right to use materials it supplies;
• maintain its domain registration and customer-owned third-party accounts, subscriptions, licences, credentials, and configurations;
• protect credentials and promptly report suspected unauthorized access or material website errors;
• notify RS1 of changes that could make the website inaccurate, misleading, unlawful, or unsafe; and
• use the service lawfully and avoid conduct that harms the platform, RS1, website visitors, or third parties.

Work that depends on missing information, access, or approval will wait until the dependency is resolved. Customer delay does not suspend billing, extend the paid period, create a refund, or constitute failure by RS1. RS1 may make reasonable contact attempts and archive a stalled request until the Business responds.

8. Accuracy and legal content

The Business is responsible for the truth and legality of its business claims, prices, qualifications, offers, regulated statements, and supplied materials. RS1 may edit content for clarity and effectiveness, but the Business must identify errors and material changes.

RS1 may implement privacy notices, cookie notices, website terms, or other operational notices supplied by the Business or based on RS1 templates. RS1 does not provide legal advice and does not guarantee that any notice satisfies every legal or regulatory obligation of the Business. RS1 may refuse content or instructions it reasonably believes are misleading, infringing, unlawful, or unsafe.

9. Initial publication

By accepting the subscription, the Business authorizes RS1 to prepare, connect, deploy, and publish the website within the agreed service relationship.

Before initial publication, RS1 will provide a preview and normally give the Business at least three business days’ notice of the planned publication date. If the Business does not object by that date, RS1 may publish the website. RS1 may decide whether feedback can be addressed before or after publication, with priority given to material factual, legal, security, and operational problems.

An explicit instruction from an authorized contact to pause publication will stop publication for any reason. After an explicit hold, RS1 will address the concern as it considers appropriate and submit the result for verification. Publication will resume only after express authorization from an authorized contact. Silence is not authorization after an explicit hold. Billing continues while publication is paused.

10. Ongoing operation and support

RS1 uses reasonable professional efforts to keep the managed website available, secure, supported, and functioning as intended. This includes attention to hosting, certificates, monitoring, backups, recovery, platform security, defect correction, and essential inquiry delivery.

Support requests should be submitted through the customer portal, which is the official system of record. A designated support email may also be accepted and may be imported into the portal. Phone calls and text messages are optional channels and may require written confirmation for consequential instructions.

RS1 prioritizes requests according to severity, business impact, factual risk, security, source readiness, and effort. Unless a separate service-level agreement says otherwise, RS1 does not promise a fixed response time, resolution time, uptime percentage, maintenance window, or support channel.

11. Observation and improvement

RS1 may observe and analyze website usage, visitor interaction, inquiry content, inquiry metadata, inquiry handling, outcomes supplied or recorded by the Business, technical performance, search visibility, and operational signals to operate and improve the service. This may include identifying recurring questions, missing information, unsuitable inquiries, customer friction, and opportunities to improve content, FAQs, page architecture, calls to action, forms, and customer paths. RS1 decides when an observation justifies a change and what change is appropriate.

The Business instructs RS1 to process this information for inquiry delivery, support, operation, and improvement of the Business's website and inquiry process. Complete inquiry content may be reviewed when RS1 considers it reasonably useful for those client-specific purposes. The Business is not required to record inquiry outcomes, but outcome information may improve RS1's ability to evaluate whether the website is supporting the Business's stated goals.

The standard subscription does not include a customer analytics dashboard, fixed reporting schedule, raw analytics access, or a guaranteed quantity of analysis or optimization work. RS1 may explain material improvements or share observations at its discretion.

12. Accessibility

RS1 will use reasonable professional efforts to align the portions of the website under its control with applicable accessibility practices, using WCAG 2.2 Level A and Level AA as a working technical reference where appropriate.

Accessibility depends on content, third-party services, customer instructions, and changing legal and technical standards. RS1 does not guarantee complete conformance, certification, or legal compliance. The Business must tell RS1 about known accessibility requirements specific to its industry or jurisdiction.

13. Results and third-party discovery

RS1 works toward a website that is technically sound and makes the Business easier to find, understand, trust, and contact. Search engines, answer engines, advertising platforms, visitors, and market conditions are controlled by third parties.

RS1 does not guarantee rankings, indexing, AI citations or recommendations, traffic, inquiry volume, lead quality, sales, revenue, or any other commercial outcome.

14. Domains and third-party services

The Business owns, renews, pays for, and maintains its domain and any third-party account it owns or controls, such as email, accounting, CRM, booking, advertising, or registrar accounts. RS1 is responsible for third-party services that RS1 obtains and controls as part of its own platform.

RS1 may connect a customer-owned service but does not control or guarantee its availability, price, policies, security, API, compatibility, or continued operation. If an integration fails because of the Business’s account lapse, credential change, configuration, or instruction, the Business must correct that cause.

If a third party changes its API, authentication, policy, pricing, or functionality, RS1 will assess the impact. RS1 may make a manageable repair, apply a workaround, disable the connection, recommend a replacement, offer separate work, or decline further support. The standard subscription does not entitle the Business to unlimited integration redevelopment. RS1 may disable an integration immediately when it creates a security, legal, or operational risk.

15. Intellectual property and licences

The Business retains ownership of:

• its domain;
• material it supplies;
• customer and inquiry data associated with its business; and
• customer-owned third-party accounts and assets, subject to the rights of their respective providers and licensors.

The Business grants RS1 a non-exclusive right to use, edit, adapt, arrange, reproduce, and publish material it supplies as reasonably necessary to provide the service. RS1 claims no exclusive right over the Business's underlying facts, services, history, prices, or other factual business information.

RS1 retains ownership of original copy, organization, content structures, editorial work, drafts, research, methods, templates, prompts, source code, layouts, components, design system, visual systems, animations, widgets, tools, platform, rejected concepts, know-how, and reusable materials that RS1 creates or controls. The standard subscription gives the Business a limited, non-exclusive, non-transferable right to use the published website through the managed service while the subscription remains active. An outright purchase may provide different rights in identified customer-specific final deliverables, but only as expressly stated in its accepted project order and after full payment. RS1's reusable materials and third-party licensed resources do not transfer unless the order and applicable licence expressly say otherwise.

Once the applicable account is paid and current, the Business receives a perpetual, non-exclusive right to reproduce and adapt the final business-specific wording published on its website for its own business purposes, to the extent RS1 owns the rights required to grant that permission. This permission does not transfer ownership and does not include the website design, page layout, source code, components, content architecture, unpublished drafts, internal notes, prompts, research, methods, or reusable RS1 materials. It also does not require RS1 to extract, assemble, reconstruct, reformat, preserve, or deliver the wording as a separate document or other artifact.

Customer-supplied or customer-purchased assets remain subject to the Business’s rights. Stock media, fonts, icons, software, and other licensed resources remain subject to their original licences. They transfer only when the applicable licence permits transfer. RS1 may remove or substitute non-transferable resources in an export.

16. Website Portability Package

The Business may ask to purchase a Website Portability Package. If RS1 accepts the request, the package may include a customer-specific design export, such as a Figma file or equivalent where available, and a static HTML, CSS, JavaScript, and asset export of the website as it then exists.

The package excludes RS1’s platform, administration tools, managed inquiry system, server-side services, internal tools, credentials, and functionality that cannot reasonably or legally be transferred. A static export may require replacement hosting, forms, content management, integrations, or other development before it operates elsewhere.

On full payment, the Business receives a perpetual, non-exclusive right to use and modify the customer-specific exported design and static website for its own business. It does not receive the right to extract, resell, license, or claim exclusivity over RS1’s reusable layouts, components, animations, widgets, methods, or design system. RS1 may continue to use and develop those reusable materials for other work.

Availability, scope, format, delivery time, and price of the Website Portability Package are determined when requested.

17. Cancellation by the Business

The Business may cancel at any time before the next renewal. Cancellation takes effect at the end of the current paid billing period. If the website is already published, RS1 will ordinarily keep it operating until that date. RS1 may suspend earlier when required by security, law, serious breach, third-party restriction, or platform protection.

If the Business cancels before the initial website is published or otherwise delivered, work may stop immediately. Fees already paid are non-refundable, and RS1 is not required to complete, publish, or deliver unfinished work.

At the end of service, the Business may request its customer and inquiry data and any Business-supplied material then held by RS1 in a reasonably available format. The Business may continue to use final published wording under section 15, but the standard exit does not include a separately prepared copy document, content inventory, website export, design, page layout, source code, platform, or reusable RS1 material.

Except where applicable law or an accepted written agreement requires otherwise, RS1 decides whether to provide optional materials, what they include, their format and delivery method, when they will be provided, and whether preparation, organization, migration, or delivery requires a separate charge.

18. Failed payment, suspension, and archive

If a renewal payment fails, RS1 will ordinarily provide a seven-day grace period without service interruption and make reasonable contact attempts. Payment during the grace period restores the account to good standing and keeps the original renewal date.

If payment remains unresolved after seven days, RS1 may suspend the website and managed service. If it remains unresolved for 30 days after the failed payment, RS1 may terminate the subscription without further monthly charges.

RS1 will use reasonable efforts to keep the terminated project recoverable for six months after termination. During that period it is an inactive archive, not a hosted, maintained, monitored, or tested service. RS1 may retain it longer but does not guarantee recovery after six months.

Reactivation is a new subscription. If recovery requires only simple activation, RS1 may reactivate for the current monthly price. Migration, reconstruction, reconfiguration, third-party repair, or other additional work may require a separate setup charge or agreement. The Business does not owe fees for inactive archived months.

19. Termination or non-renewal by RS1

RS1 may suspend, terminate, or refuse renewal for unlawful, fraudulent, deceptive, abusive, infringing, or unsafe use; security risk; harassment; material breach; repeated failure to cooperate; misuse of the service; third-party restriction; impractical demands; or a relationship RS1 reasonably decides it cannot continue.

RS1 may act immediately when delay could create legal, security, safety, reputational, or operational harm. For a remediable breach, RS1 may provide notice and a reasonable opportunity to correct it.

RS1 may also decline renewal for any lawful reason. When RS1 ends an otherwise compliant subscription for its own convenience, it will ordinarily allow service to continue through the paid period or refund the unused prepaid portion. Exit assistance and paid portability or restoration options remain available where lawful, safe, technically feasible, and commercially reasonable.

20. Old-site preservation and restoration

When practical and when the Business provides access, RS1 may help preserve a backup of the prior website. The Business may later request paid restoration assistance.

Restoration is not guaranteed. The Business must provide a capable host, domain access, required accounts, and licences. RS1 may decline restoration when the old technology or service no longer exists, required resources are unavailable, the destination is incompatible, the work would be unsafe, or the effort is disproportionate. A restored old site may not retain prior performance, security, integrations, or compatibility.

21. Data, privacy, and service improvement

The Business owns its inquiry data. RS1 owns platform telemetry, derived observations, internal benchmarks, methods, and service-level analysis, subject to applicable privacy law and the Privacy Policy.

RS1 may use complete inquiry content, metadata, handling information, and outcomes to operate and improve the website and inquiry process of the Business that received the inquiry. RS1 will not use identifiable inquiry content for another client's benefit or for an unrelated purpose unless the Business and affected individual authorize that use or applicable law otherwise permits it.

RS1 may use aggregated or de-identified operational, inquiry, outcome, and behaviour data across websites to operate the platform, identify patterns, improve services, develop internal benchmarks, and inform future design and technical decisions. RS1 may use service providers to process this information on its behalf, subject to appropriate contractual, security, and privacy controls. The Business is not entitled to RS1’s internal analysis, benchmarks, or methods.

Each party must handle personal information according to applicable law and its role. Further details appear in RS1’s Privacy Policy and Cookie Policy.

22. Portfolio and public references

RS1 will obtain separate permission before publicly identifying the Business by name, logo, testimonial, confidential information, or identifiable performance results.

RS1 may use anonymized, reconstructed, or composite versions of its work, process, and outcomes without additional permission when the Business, its customers, and individual visitors cannot reasonably be identified. RS1 retains the right to display and discuss its general methods, reusable components, and non-confidential expertise.

23. Confidentiality

Each party must use reasonable care to protect non-public information received from the other and use it only for the agreement. This obligation does not apply to information that is public through no breach, already lawfully known, independently developed, or lawfully received from another source.

A party may disclose information when required by law, court order, or a competent authority, and will provide notice when legally permitted and reasonably practical.

24. Service limitations and disclaimers

RS1 will provide the service with reasonable professional care. Except for rights that cannot lawfully be excluded, the service is provided on an “as available” basis. RS1 does not promise uninterrupted availability, perfect security, permanent compatibility, error-free operation, or preservation against every possible failure.

Internet infrastructure, browsers, devices, search engines, third-party platforms, customer systems, and external providers can change or fail beyond RS1’s control. Temporary outages, delayed updates, or platform problems do not create an automatic refund or service credit. RS1 may issue a credit or refund when it considers that fair.

25. Limitation of liability

To the maximum extent permitted by law, neither party will be liable to the other for indirect, incidental, special, exemplary, or consequential loss, or for loss of profit, revenue, opportunity, goodwill, or data, arising from the agreement.

To the maximum extent permitted by law, RS1’s total aggregate liability arising from the service will not exceed the subscription and additional-service fees paid by the Business to RS1 during the six months immediately before the event giving rise to the claim.

These limitations do not apply where liability cannot lawfully be limited. This section requires legal review before publication.

26. Business indemnity

To the maximum extent permitted by law, the Business will defend and indemnify RS1 against third-party claims, losses, and reasonable costs arising from material supplied or approved by the Business, the Business’s products or services, unlawful or misleading business claims, infringement caused by customer-supplied material, misuse of the service, or breach of these Terms.

RS1 must give reasonable notice of a covered claim and allow the Business to participate in its defence, provided that no settlement imposes liability or an admission on RS1 without RS1’s consent. This section requires legal review before publication.

27. Changes to prices and terms

RS1 may change the subscription price by giving at least 30 days’ notice. A new price applies only to a future renewal. The Business may cancel before the new price takes effect.

RS1 may update these Terms. Material commercial changes ordinarily receive at least 30 days’ notice and apply from a future renewal. RS1 may make changes sooner when reasonably necessary for law, security, abuse prevention, platform protection, or urgent operations. Continued use after an applicable change takes effect constitutes acceptance, subject to rights that cannot lawfully be waived.

28. Notices

Operational notices may be delivered through the customer portal or to the primary account email. Billing, publication, cancellation, legal, and security notices are effective when sent to the latest contact information supplied by the Business.

The Business must keep its contact and billing information current. Notices to RS1 must be submitted through the customer portal or the legal contact method published by RS1.

29. General terms

Neither party is responsible for delay caused by events beyond its reasonable control, except that payment obligations already due remain payable.

The Business may not assign the agreement without RS1’s written consent. RS1 may assign it as part of a reorganization, financing, sale, or transfer of the service or relevant business assets.

If a provision is unenforceable, it will be limited or removed only as necessary and the remaining provisions continue. A failure to enforce a provision is not a waiver. Headings are for convenience only.

The agreement is the complete agreement about the service and replaces earlier discussions or representations about the same subject, except for fraud or rights that cannot lawfully be excluded.

30. Governing law and disputes

The agreement is governed by the laws of Alberta and the federal laws of Canada applicable there, without regard to conflict-of-law rules. The courts located in Alberta will have exclusive jurisdiction, subject to any mandatory consumer or small-claims rights that apply.

Before starting formal proceedings, each party will make a reasonable good-faith effort to resolve the dispute through direct discussion.

31. Contact

Red Stack 1 Legal entity: To be confirmed Notice address: To be confirmed Legal email: To be confirmed Customer portal: To be confirmed